They identified high transaction fees, inconvenient paper receipts, and too many reward cards as major problems in the current retail experience. While new technologies such as mobile payments and digital receipts are being developed, they still have issues with high transaction fees and inconvenience. TillBilly’s approach is to create a seamless, convenient, and rewarding experience for both shoppers and merchants using a blockchain-powered payments network coupled with a hardware payments terminal. This allows shoppers to earn “credit-back” every time they shop and incentivizes merchants to use their platform with lower transaction fees. k3yvision’s work helped TillBilly effectively communicate their vision and product to potential customers, and launch their product in Melbourne, Australia in 2018.